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It's In The Bag

Stacked box clutch handbags in pink, cream and green, with orange and yellow flowers against a pink background.

Whether it’s date night, Sunday brunch or formal evening events, no outfit is complete without a bag. And while a bag should be functional, it doesn’t have to be boring. This essential accessory can be just as eye-catching as your dress and jewellery, and the right bag can bring a whole ensemble together. Amelie has clutches, totes and shoulder bags for every occasion, and we’ve chosen some of our favourites to show how your bag can elevate your outfit from everyday to extraordinary. 

Box It Up

Classic never go out of style, and the clutch bag is as classic as they come. Compact, functional and versatile, the clutch should be a staple in every woman’s wardrobe. While clutches come in almost any shape and style, Amelie is keeping things simple with the timeless box clutch. The Bead Handle Box Clutch and the Beaded Box Clutch are both beautiful options to pair with daytime dresses, party outfits, or formal evening wear. Choose from vibrant blue and green, bold Barbie pink, or a chic cream tone, all with oversized bead details. A shimmering, marbled finish makes them a gorgeous choice to complete any look. Big enough for everything you need, but small enough that it won’t weigh you down, tuck your clutch under your arm or attach the included chain to keep your hands free.

Tote-ally Gorgeous

Beaded bags have been all over Instagram and popping up on runaways across the world, so of course we had to take on this trend of trendy little totes. Try the Beaded Mini Tote, available in stylish lavender, glossy faux pearl beading, or a striking metallic two-tone design. This structured bag features square handles  and pairs beautifully with sun dresses or stylish jeans and heels to bring a chic finish to casual looks, and can be carried into the evening with cocktail dresses and dinner-date outfits. The elegant yet playful beaded bag is a reminder of the fun you can have with fashion, made for maximalists ready to embrace statement colour with a touch of whimsy.

A woman walking through frame wearing jeans and a pink blazer. She is carrying the Beaded Mini Tote in lilac.

Bring the Bling

A little sparkle never goes astray, and gorgeous shimmering stone detailing can turn your bag from an uninteresting essential to the focal point of an elegant and eye-catching outfit. A blinged out bag is perfect for evening events, and can make the difference between an everyday outfit and the perfect brunch date ensemble. Don’t just take our word for it – stars like Miley Cyrus, Hailey Beiber and Taylor Swift have been spotted sporting bedazzled bags, and labels including Valentino and Balenciaga have launched sparkling clutch collections in recent seasons. Amelie has two gorgeous, sparkling options, the Shimmer Flat Clutch and the Shimmer Mini Tote. Both bags feature stunning rhinestone detailing and, with enough space for your essential items and a handy shoulder chain if you prefer hands-free mode. Keep your jewellery simple and let a sparkling bag do the talking instead, or if you’re feeling a little extra, match your bag to your bling and you’ll be shimmering all night long.

A close-up of a woman's hip wearing jeans and a white t-shirt. She is carrying the sparkling Shimmer Mini Tote in black.

Bold and Bright

Black might go with everything, but colour is more fun. Luckily for us, colour – any colour – has emerged as a huge trend for handbags. There are no muted greens and brownish-reds here - the modern handbag is bright, bold and made to be seen. Vibrant handbags are emerging in collections from Bottega Veneta to Fendi and Loewe, and Amelie has brought this trend to our own range. Try the eye-catching Plait Handle Geo Bag, available in candy pink and emerald green. This clever little bag starts as a boxy over-the-shoulder bag, and folds down to a compact evening bag. As functional as it is fashionable, this versatile bag takes you from daytime to dinner-date with ease.

A woman wearing blue jeans carries the Plait Handle Geo Bag in green.

When you’re accessorising with Amelie, don’t forget to pick up the perfect bag for your next outfit or event. Order online now, and make sure your phone, keys and Fenty Gloss Bombs are carried in style wherever you go.

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