Something new, something blue! Amelie’s new launch is all about the blues, but these gorgeous pieces won’t get you down. This bright and beautiful stone set collection is perfect for adding colour and shine to all your favourite outfits.
Why Blue?
Did you know blue is the world’s favourite colour? More people prefer blue than any other colour, and there’s a good chance it’s your favourite too! Blue is widely associated with calm and tranquillity, and many find it to be a relaxing and soothing colour. Blue is also symbolic of loyalty and dependability, which might be why blue is so popular.
Blue has been wildly popular on fashion week runways. From bold royal blues to pastel sky blues, this gorgeous colour has been showcased by the spring collections of Giorgio Armani, Balmain, and Givenchy. Even interior design is joining the trend, with paint companies like Sherwin-Williams and Benjamin Moore naming unique blue tones their Colour of the Year in 2024. Moving away from the trend of nude and neutral tones, shades of blue are emerging as ‘new neutrals’ to bring striking yet versatile colour into our homes.
Blue Beauty
Amelie has launched a collection of styles in cool, pale blue, with rectangular faceted stones set in bright gold-coloured plating, giving any look a splash of gorgeous colour that’s sure to catch the eye. The stunning Matinee Necklace is a blue stone necklace can be worn with your favourite chic blouses and dresses, or paired with a simple tee shirt to take your casual look to the next level. Blue is almost universally flattering, making this statement necklace a perfect choice to add to almost any outfit. To complete a coordinated look, pair the necklace with the sky blue Interlude Stone Bracelet, or the Soloist Rectangle Earrings. These beautiful blue pieces are designed to complement each other, but each can easily be worn on its own for a subtler pop of colour and elegance.
We’ve also launched our stunning Royal Duo Drop Earring in a soft blue. These chic earrings are a beautiful choice for most looks, with a classic teardrop shape that and faceted glass stones for that stunning Amelie sparkle.
Blue Favourites
It isn’t just our new collection. Amelie has a wide range of beautiful blue pieces, from bright sky blues to deep midnight navy. Some of our favourites are the gorgeous Royal Pearl End Earrings, which feature faceted stones and glass pearls for old-meets-new elegance, and the Thistle Flower Long Drop Earrings, perfect for adding a simple yet chic touch of colour to any occasion. For something a little bolder, choose the dramatic Medusa Statement Earrings, or change things up with the mixed stones of the Talisman Necklace.
Not Just Jewellery
If statement jewellery isn’t quite your style, never fear. We’ve embraced blue across our whole collection, so you can wear this trend no matter your look. You can bring more blue to your wardrobe with eye-catching Amelie sunglasses like the Scarlett and Luna styles, or give a gorgeous pop of blue on a black or neutral outfit with the Bead Handle Box Clutch or the sparkling Shimmer Mini Tote. Add an ethereal finish with the Clove Inset Gem Headband in rich sapphire blue tones, and you’re ready to bring this season’s favourite colour to every occasion.
Shop our stunning blue styles online, or in store at David Jones.
